Archive for U.K Chat A U.K General CHAT FORUM,For the people of the United kingdom, X-pats and friends
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Woody
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only in the UKA radio ad designed to promote an online child protection site has been pulled after it led a listener to a site containing links to pornography.
The ad for the Home Office/Child Exploitation and Online Protection Centre (CEOP) website called thinkuknow.co.uk was broadcast at the end of March on 96 Trent FM.
However, one listener said when she visited the website she thought was quoted, "thinkyouknow.co.uk", she found it contained links to pornography sites.
The Advertising Standards Authority, investigated the matter, and was told by the CEOP that it had only recently taken over the campaign from the Home Office and had no involvement with the ad.
The CEOP admitted it was aware of the potential for misspelling the website domain name if promoting it in audio only, but believed teenagers were used to using abbreviations, such as "u", when communicating with each other via text and email.
It said that the inappropriate material on the other website was at least four clicks away from the homepage, and it believed that anyone would be aware, by that point, that it was not a site about child protection on the internet.
The ASA ruled that the ad should not be broadcast again in its current form and care should be taken to ensure listeners are aware of the correct spelling of the website address should it be used in future radio advertising.
what can you say , lol 
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